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Research papers

60 Years: Then and now

How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to...

Catalogue: Congress 2007: Excellence
Authors: Charmian Tardieu, Maarten Schellekens
Company: McKinsey & Company
September 19, 2007
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Citation

Tardieu and Schellekens (2007a, September 19). 60 Years: Then and now. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/60-years-then-and-now